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Placelessness: Disavowed Provincialism
by Stuart Keeler

How does the global climate isolate a contemporary provincial and regional aesthetic? As post colonialism haunts us from the past and capitalism continues to gnaw at the present, the rapid democratic spread of information erases a regional locality. The notion of regionalism is negated through social identity increasingly tied to consumerism as nationalism is routinely unveiled as a marketing tool. The celebrated Cultural hybridity of the early 90's appears shielded by the continued glorified Americanism of the globe, a self involved machine based upon political correctness of raising the almighty dollar while this erasure continues to rub in a miscalculated manner.Can a regional aesthetic reinvent and reclaim itself through the immediate access of the Information Age?

The evolving constructs of nationhood point to the specifics of region, place and identity are supported by citizenship as a shifting stance of country vs. self. As commerce and world trade are the Lingua Franca of a world continually growing flatter with digital connectivity driving the erasure of an often missing, "sense of place".Country names are now codified by airport codes acronyms and English is the predominant voice of financial and global social transaction. The power of these built social forms a hybridized identity of place. How do the cultural codes and regionalism begin to construct a larger notion of itself in the regional and provincial tones of a past generation?

Without central regional connectivity can there be a regional aesthetic within the shapeshifting algorithmic based globe? Without centrality in the region, the notion of a disavowed provinalist attitude is in its current demise. Here a swath of nostalgia is formed seeking an authenticity in world increasingly monolithic and impersonal. Cultural imperialist notions historically contained within the ring wall of the city, now the similar languages of disavowment seek access alongside myspace.com is similar conceptual barrier of localized identity and aesthetics, based on inclusion and exclusion at entry point of sameness.

The frameworks for provincial attitudes could be referenced by the Enlightenment, or the traitor – Romanticism. Enter the postindustrial notion of the future, where city is "good" and countryside is "bad". Here, a layer of dual identities and visual frameworks based upon opportunity began, Jean Baudrillard tells us, "The cities of the world are concentric, isomorphic, synchronic. Only one exists and you are always in the same one. It's the effect of their permanent revolution, their intense circulation, their instantaneous magnetism." The overlap of computer language has given rise to its own concentric isolation—an indulgent world of web-based access. Here, the experience of the post-industrial city is now imprinted with digital connectivity as a relevance for global exchange supported by a cultural and aesthetic disapearance of a once steadfast regional identity.

As nationhood and historical traditions are reconstructed by the super ego of technology, Michel DeCertau's "priviatation" will continually create the parameters of obscurity where local traditions of regionalism are of distant memory. The connectivity destroys the lure of the local and supports a morphing of borders and politics. Once autonomous regions identified through particular customs, and cuisine supported by a regional accent are increasingly erased into a current cultural cachet based upon consumerist identity. A stroll through the Duty-Free area of any international destination will offer an array trans – European designer identities. Often the local is pushed to the back shelf or as tourist-commoditized coveted item of kitsch . We are all becoming citizens of the world within the simulacra of polyglot backed by the trade winds of erasure built on a cachet of cargo with elite Eurocentric beliefs.

Our world is based on simulated experiences of people, through an image, an icon, and a projected multiple identities. Barbara Krueger's, "I shop therefore I am" resonates as an anthem for a super age defined upon a collective voice for a new virtual lingua franca. Virtually everybody is a somebody through the immediacy of the digital age—a public space where anonyminity is rewarded, through a cat-and-mouse social politic. Here, space is denoted by the acronym of WWW, yet the template is increasingly nostalgic moniker as we are everywhere, and nowhere all at once, silently participating with the erasure of self, as the regional shift from local and provincialist notions of self goes global.

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